As A Web Site Optimization Organisation It Is Very Important That You Give A Good Quality Package For Your Clients
As a Search Engine Optimization Firm it is imperative that you provide a good level of service to your customers, which includes results applicable to them at every step of the way. If not you will spend all your energy locating new clients because the old, disappointed ones, leave you behind in search of a more effective provider, who actually delivers. This is clearly not a great way to develop a financially sound organization, keeping a client is far less expensive than attracting a new one!
The whole intention of Online Marketing, and in particular search engine optimization, is to produce increased business through an internet site by the positioning of that website higher up the search engine results pages. This works on the basis that, the higher up the listings the website appears, the more the searching populous will see it, click through to the page and at the end of the day, with a bit of luck purchase from it. Of course this is right, but there are some finer details that really need to be considered and accepted by the Website Optimization Company if the actual intention is going to be achieved and the client contented.
The key thing here is that the website optimization organisation could actually make a spectacular improvement to the Search Engine Placement of a business’s website, but the actual numbers of visitors to that business’s website would remain almost unchanged. Why? It tricky to argue that moving a website from page 345 of the search results to page 6 is a not a spectacular improvement, it is. The optimization company will have moved the website hundreds of pages higher than it was, sounds fantastic. However, the reality is that virtually no searchers will look beyond page 1, possibly 2 at the most, so being on page three, four or even six is almost as bad as page 345! No one looks that far and therefore no visitors will click through to the site.
Unfortunately this is where a lot of website optimization firms go wrong, they promote services, albeit the minimum package, that will make an progression such as this but will basically show no return to the client. This client then needs to make a a decision, should he, as suggested by the Website Optimization Company, pay the extra money for the “next package up” when the first one was useless? Or does he cut his losses and try someone else who may actually be able to achieve the goal? The problem here is that the “standard package” was simply not worth anything to the client at all and as such it should not have been sold to him. All that has been achieved at this point is that the effort and expense that the optimization business went to in order to attract the client (which is considerable) has been put at risk for a short term fee. It would have been far smarter to charge a reasonable fee for achieving a result that can be seen and felt by client and optimizer alike, so that the trust and confidence in the relationship is developed. It is only in this position that the optimization organisation will start to keep hold of those all valuable customers and develop long term connections.
