Enhance The Quantity Of Visits To Your Web Site, Understand How Search Engines Work
If your company has a website then it is currently one of over 2 billion out there in the Internet. Unless all your customers know the unique location of your site ( url ) the chances are that they have arrived at your site by searching on some word of interest to them. Do you understand why or how this process guides them to your site ?
Search engines first came into being in the early 1990s and the understanding that web sites could be optimised to take advantage of this indexation began to develop a few years later. The early versions of search engines like Altavista simply took the supplied url of the web page and stored it on it’s own server. A separate indexer program would subsequently extract the relevant links and cross references for use by the searchers.
The number of companies having web sites grew and marketers began to appreciate the benefits that a high ranking or Search Engine Placement gave. Online Marketing came of age and bit by bit online retailing increased in volume and turnover. Some companies were more suited to on-line retailing than others, for example electronic goods. Others may never quite take the place of conventional retailing e.g. women’s clothing as the need to touch, feel and try on influences purchasing habits.
The main success stories have been in the service industries where online references have thrived because of advertising revenue. It is now possible to access crossword dictionaries, thesauri and a host of other facilities to help solve a variety of puzzles, quizzes and simply to answer general knowledge questions. Travel companies like RyanAir now take most of their bookings and over the last year have to people to check in online to avoid luggage fees.
The US Census Bureau recorded in 2007 that some 3.2% of retail sales were done via e-commerce. Within this overall total the percentage of e-commerce transactions between different business trades varied widely with food and beverage stores less than 1% and mail order and electronic shopping at 44%.
In the UK Ocado has revealed this week that revenue soared 49% in the week before Christmas, reaching £8.9 million, as the online grocer delivered 3.5 million items to 42,000 customers.
The IMRG Capgemini e-Retail Sales Index shows that British shoppers spent £5.3 billion online in November 09.
The for a high Search Engine Placement also resulted in a sector of web design called search engine optimisation and with it came the Website Optimization Company. Today there are a number of companies who will offer a service designed to get your company web site a high Search Engine Placement. Not all of these companies will do it necessarily in an ethical manner. A Website Optimization Company has often been classified as white hat or black hat, this is because black hat refers to the use of aggressive techniques and tactics that focus solely on the search engines and the short term benefits that come with visitor figures. White hat companies focus on the customer or human audience with a view to build trust and empathy for a site.
There are many techniques to bear in mind when designing, developing and promoting a web site. If you do not have the skills in your company to maximise the number of visitors to your site make sure that you get a trusted Website Optimization Company to work with you to accomplish this. The rewards will more than pay for the effort.
